Startup Breakfast Special: Sales is not a Boogeyman

28.03.2023. 11.00h Motorola conference hall

Nebojša Bjelotomić, director of the “Digital Serbia Initiative”, will be our interlocutor at the first Startup Breakfast special at STP Niš, on Tuesday, March 28 at 11:00.

Recognizing the importance of improving business skills and strengthening the companies’ competitiveness, the Science and Technology Park Niš and EU Info Point Niš jointly launch a special edition of the Startup Breakfast, where various useful topics for all entrepreneurs and innovators will be discussed.

Sales is an extremely important skill for the survival and development of startups, and the topic of the event was imposed by itself – “Sales is not a Boogeyman.” Given that the “Digital Serbia Initiative” submits an annual report on the state of the domestic startup ecosystem – Startup Scanner, and according to current data, the most common areas in which startup founders hired new team members in 2022 were sales (32.0%) and marketing (29.1%). These results are in line with last year’s startup goals, when “sales growt2 and “user number growth” were two of the three key development priorities in the startup ecosystem. From the employment plans in 2023, we see that, in addition to the employment of programmers, sales (51.5%) and marketing (49.1%) are still the most represented areas. These were but a few of the reasons why we considered Bjelotomić to be an ideal interlocutor.

Nebojša graduated as a scholar from Boston University, started his career in an American startup, and after returning to Serbia, he worked at IBM, then at Fujitsu Siemens, where he reached a position from which he managed business in the entire region very quickly. He continued his education with a master’s degree in management and marketing and became the director of the Printec company. At the beginning of October 2021, he assumed the position of director of the non-governmental and non-profit organization “Digital Serbia Initiative”.

As a business angel, Bjelotomić supported domestic startup teams in their efforts to expand on the world market and directly participated in four investments amounting to half a million euros in total.

Join us and be part of this interesting conversation, ask questions to our guest and hear the expert observations and experience of a man who has been dedicatedly working on the development of our startup and innovation ecosystem for years.

You can apply HERE to attend the event.

The startup breakfast special is dedicated to the European Year of Business Skills and is jointly organized by the EU Info Point and STP Niš. As part of a series of events, we will host business and innovation experts who will offer their expertise and support. Training employees in in-demand skills contributes to sustainable growth, leads to more innovation and improves the competitiveness of companies.