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08.10.2025.

The Startup Owner’s Manual – Available in Bookstores across the Country

One of the most important guides for startup development in the world, “The Startup Owner’s Manual” by Steve Blank and Bob Dorf, is now available in bookstores across Serbia – Vulkan, Delfi, and Sluzbeni Glasnik.

This book is not just theory – it is a practical manual that takes you step by step through the key stages of startup development: from talking to the first customers, through product and market validation, to building a sustainable business model.

It is intended for everyone who wants to build the future of innovation in Serbia, both founders and startup teams who want to avoid the most common mistakes, as well as academia looking for a way to turn knowledge into practice, innovation parks, centers, and organizations that support the development of new ideas.

Translated and published with the support of the Science and Technology Park Niš, this book brings the proven Customer Development approach and knowledge that has shaped thousands of successful startups around the world – now available in Serbian.

Look for “The Startup Owner’s Manual” in the bookstores Vulkan, Delfi and Sluzbeni Glasnik and take the first step towards the right startup path.

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