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In order to be ready to present at leading international technology conferences – How to Web, Web Summit, Slush, before the actual trip, selected startups went through a structured and intensive preparatory program as part of the “STARTUP QUEST: Going Global” initiative. The preparatory program was designed to systematically train teams to effectively present themselves on the global stage, clearly position their products, and establish quality business contacts.

The program was implemented in two blocks, with the first part taking place in the spring, while the continuation of the activities is planned for September, after the summer break. The central activity of the first block was the Conference Readiness Bootcamp, which was held on May 29 and 30 on the Science and Technology Park Niš premises. Live work was a key part of the concept, enabling direct interaction with the lecturer, practical work, and networking among the teams participating in the program.

The Bootcamp was led by Faris Šehović, an international expert in business development and sales, with significant experience in working with global companies and startups that have successfully entered international markets. As one of the founders of the domestic startup Orgnostic, which was later acquired by the American company Culture Amp, Faris shared concrete, practical knowledge based on his own experience with the participants.

During the preparatory program, startups worked on defining clear goals for their appearance at conferences, improving pitches adapted to different formats and audiences, developing effective networking strategies and approaches for subsequent communication, as well as strengthening online visibility and personal and corporate branding. Special attention was also paid to the practical aspects of preparation and logistics, so that teams could fully focus on business opportunities during the actual events.

The preparatory program conceptualized this way ensured that startups went to international conferences not only as participants, but as clearly prepared and positioned actors, ready to make the most of their presence at global events and concretize opportunities for further growth and internationalization.