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At the Book Fair in Belgrade, the promotion of the book “Priručnik za Startapere”, the Serbian edition of the well-known work “The Startup Owner’s Manual” by Steve Blank and Bob Dorf, was held. The event brought together people from the world of entrepreneurship and innovation, who had the opportunity to hear the inspiring experiences and practical advice of the panelists: Kosta Andrić, CEO of ICT Hub, Miša Živić, founder of the Leanpay company, and Milan Ranđelović, PhD, the managing director of the Science and Technology Park Niš.
During the conversation, the interlocutors shared their personal experiences from the entrepreneurial world, bringing focus to the most common challenges startups face at the beginning of their journey. The discussion covered topics such as market validation, finding the right business model, and the importance of rapid product iteration based on user feedback.

Speaking about where the idea for publishing this book in our language came from, Milan Ranđelović, PhD, pointed out that Priručnik za Startapere, which is an adaptation of the bestseller The Startup Owner’s Manual, serves as a practical guide for entrepreneurs and that the first steps in the startup world are much easier if guided by the tips and guidelines from the book. The book covers the steps of the Customer Development methodology in detail, providing entrepreneurs with the tools to define the market, test the product, adapt the business model, and achieve sustainable growth. Ranđelović emphasized how important it is to understand the needs of users and adjust products through an iterative process, which is the central theme of this manual.
In the last few years, significant progress has been made in the development of the innovation ecosystem in Serbia, with an increasing number of startups facing the challenges of product development and market validation. Speaking about the stage in which the Serbian innovation ecosystem is now, Kosta Andrić emphasized that a level has now been reached that requires a larger number of more mature startups that have already entered the market and achieved traction. Leanpay, as an example of a startup that went through all stages from development to growth, represents an excellent example of how to test hypotheses, adjust the product based on user feedback, and gradually grow to the point where investments can significantly accelerate further development, which was discussed in more detail by Miša Živić, director and founder of the Leanpay company.

This book, with concrete examples and practical advice, provides guidance through all stages of startup development, from an idea to market entry and further growth.
This publication of the Science and Technology Park Niš represents a step towards strengthening the domestic startup community, enabling entrepreneurs to improve their skills and knowledge in order to successfully respond to market challenges.