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When we observe the available “startup statistics” for the last few years, a significant step forward has been made in the development of the innovation ecosystem in Serbia. However, an increasing number of startups face the challenges of product development and market validation when launching their business. Although the development of the startup ecosystem is a reason for optimism, significantly helped by numerous sources of support available through science and technology parks, innovation centers, and similar institutions, this same growth indicates the need for additional support programs, including the availability of financing, customer acquisition, and developing adequate personnel.

Nevertheless, challenges remain – the number of startups from academia is smaller than it could be, and startups that are ready for larger investments are still rare.

In order to support the startup community, the Science and Technology Park Niš secured the rights to publish several leading world titles that will contribute to the development of innovations in Serbia. The first publication that we present to you is the book “The Startup Owner’s Manual” by Steve Blank and Bob Dorf, pioneers of the Customer Development methodology. This book is one of the most important manuals for anyone who wants to properly develop products and conquer the market in the startup world. “The Startup Owner’s Manual” seeks to respond to these challenges and provide startups as well as academic and innovation centers with development and growth methodologies through the application of the Customer Development approach.

The promotion of this globally known book will be held on October 24 at 6 p.m. at the Book Fair in Belgrade (stand of the Center for the Promotion of Science). This is an excellent opportunity to learn how this book can help your startup achieve success in the market and to learn more about the experiences of successful entrepreneurs.